Rettie, Ruth and Mojsa, Magdalena (2002) Attitudes to internet advertising: a cross cultural comparison. In: British Academy of Management Annual Conference; 9-11 September 2002, London, United Kingdom.
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Official URL: http://www.mubs.mdx.ac.uk/Conferences/BAM2002/pape...
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | e-commerce, internet marketing, internet advertising |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| ID Code: | 2107 |
| Deposited By: | Anna Englund |
| Deposited On: | 20 Jun 2008 |
| Last Modified: | 03 Dec 2009 10:18 |
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