Rettie, Ruth and Mojsa, Magdalena (2002) Attitudes to internet advertising: a cross cultural comparison. In: British Academy of Management Annual Conference; 9-11 September 2002, London, United Kingdom.
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| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | British Academy of Management Annual Conference |
| Uncontrolled Keywords: | e-commerce, internet marketing, internet advertising |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) |
| Depositing User: | Anna Englund |
| Date Deposited: | 20 Jun 2008 |
| Last Modified: | 16 Jul 2012 21:47 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/2107 |
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