Attitudes to internet advertising: a cross cultural comparison

Rettie, Ruth and Mojsa, Magdalena (2002) Attitudes to internet advertising: a cross cultural comparison. In: British Academy of Management Annual Conference; 9-11 September 2002, London, United Kingdom.

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Item Type: Conference or Workshop Item (Paper)
Event Title: British Academy of Management Annual Conference
Uncontrolled Keywords: e-commerce, internet marketing, internet advertising
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Anna Englund
Date Deposited: 20 Jun 2008
Last Modified: 16 Jul 2012 21:47
URI: http://eprints.kingston.ac.uk/id/eprint/2107

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