Highlighting relatedness promotes prosocial motives and behavior

Pavey, Louisa, Greitemeyer, Tobias and Sparks, Paul (2011) Highlighting relatedness promotes prosocial motives and behavior. Personality and Social Psychology Bulletin, 37(7), pp. 905-917. ISSN (print) 0146-1672

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Abstract

According to self-determination theory, people have three basic psychological needs: relatedness, competence, and autonomy. Of these, the authors reasoned that relatedness need satisfaction is particularly important for promoting prosocial behavior because of the increased sense of connectedness to others that this engenders. In Experiment 1, the authors manipulated relatedness, autonomy, competence, or gave participants a neutral task, and found that highlighting relatedness led to higher interest in volunteering and intentions to volunteer relative to the other conditions. Experiment 2 found that writing about relatedness experiences promoted feelings of connectedness to others, which in turn predicted greater prosocial intentions. Experiment 3 found that relatedness manipulation participants donated significantly more money to charity than did participants given a neutral task. The results suggest that highlighting relatedness increases engagement in prosocial activities and are discussed in relation to the conflict and compatibility between individual and social outcomes.

Item Type: Article
Uncontrolled Keywords: relatedness, priming, prosocial behavior, volunteering, self-determination theory, self-determination theory, determination theory perspective, psychological needs, social exclusion, intrinsic motivation, negative affect, autonomy, empathy, altruism, attachment
Research Area: Psychology
Faculty, School or Research Centre: Faculty of Arts and Social Sciences > School of Social Science (until November 2012)
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Depositing User: Automatic Import Agent
Date Deposited: 17 May 2011 10:34
Last Modified: 18 Nov 2011 16:46
URI: http://eprints.kingston.ac.uk/id/eprint/18953

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