The service profit model: what happens to service when price becomes the most important factor?

Gander, Jonathan (2010) The service profit model: what happens to service when price becomes the most important factor? (Other) Colchester, U.K. : Institute of Customer Service. (ICS Literature Reviews)

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Item Type: Monograph (Other)
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
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Depositing User: Jonathan Gander
Date Deposited: 08 Feb 2011 09:06
Last Modified: 15 Mar 2011 14:37
URI: http://eprints.kingston.ac.uk/id/eprint/16396

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