An investigation into the effect of questionnaire identification numbers in consumer mail surveys

Kalafatis, Stavros P and Blankson, Charles (1996) An investigation into the effect of questionnaire identification numbers in consumer mail surveys. Market Research Society. Journal of the Market Research Society, 38(3), pp. 277-284. ISSN (print) 0025-3618

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Item Type: Article
Uncontrolled Keywords: affecting response rates, respondents, behavior, design
Research Area: Psychology
Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Automatic Import Agent
Date Deposited: 16 Feb 2011 16:06
Last Modified: 16 Feb 2011 16:06
URI: http://eprints.kingston.ac.uk/id/eprint/14361

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