Ledden, L, Kalafatis, SP and Samouel, P (2006) The relationship between personal values and perceived value of education. In: 1st Symposium of the Academy of Marketing Special Interest Group; 2006, Cyprus.
Full text not available from this archive.| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Event Title: | 1st Symposium of the Academy of Marketing Special Interest Group |
| Organising Body: | Academy of Marketing Special Interest Group |
| Additional Information: | Edited version of the paper published in Journal of Business Research, 60(9), pp. 965-974. |
| Uncontrolled Keywords: | value of education, personal values, education marketing, business-to-business, structural equation models, customer value, competitive advantage, consumption values, satisfaction, quality, services, context, illustration |
| Research Area: | Education Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) Faculty of Business and Law |
| Depositing User: | Automatic Import Agent |
| Date Deposited: | 16 May 2011 09:18 |
| Last Modified: | 16 May 2011 09:18 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/12808 |
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