The relationship between personal values and perceived value of education

Ledden, L, Kalafatis, SP and Samouel, P (2006) The relationship between personal values and perceived value of education. In: 1st Symposium of the Academy of Marketing Special Interest Group; 2006, Cyprus.

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Item Type: Conference or Workshop Item (Paper)
Event Title: 1st Symposium of the Academy of Marketing Special Interest Group
Organising Body: Academy of Marketing Special Interest Group
Additional Information: Edited version of the paper published in Journal of Business Research, 60(9), pp. 965-974.
Uncontrolled Keywords: value of education, personal values, education marketing, business-to-business, structural equation models, customer value, competitive advantage, consumption values, satisfaction, quality, services, context, illustration
Research Area: Education
Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law
Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Depositing User: Automatic Import Agent
Date Deposited: 16 May 2011 09:18
Last Modified: 03 Oct 2013 14:05
URI: http://eprints.kingston.ac.uk/id/eprint/12808

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