Market share and the volume of word of mouth

Uncles, Mark, East, Robert and Lomax, Wendy (2009) Market share and the volume of word of mouth. In: Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place; 7-9 Jul 2009 , Leeds, U.K..

Full text not available from this archive.
Official URL: http://www.am2009.org
Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law
Depositing User: Margaret French
Date Deposited: 31 Mar 2010 11:22
Last Modified: 31 Mar 2010 11:22
URI: http://eprints.kingston.ac.uk/id/eprint/12183

Actions (Repository Editors)

Item Control Page Item Control Page