Items where Faculty is "Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)"
Number of items: 7. Blankson, Charles and Kalafatis, Stavros (1999) Issues and challenges in the positioning of service brands : a review. Journal of Product and Brand Management, 8(2), pp. 106-118. ISSN (online) 1061-0421 Blankson, Charles and Kalafatis, Stavros (1999) Issues of creative communication tactics and positioning strategies in the UK plastic card services industry. Journal of Marketing Communications, 5(2), pp. 55-70. ISSN (print) 1352-7266 Dall'Olmo Riley, Francesca, Rink, Lucy and Harris, Patricia (1999) Patterns of attitudes and behaviour in fragmented markets. Journal of Empirical Generalisations in Marketing Science, 4(3), pp. 62-91. ISSN (online) 1326-4443 East, R, Higgins, R and Todd, S (1999) The motivation to use the financial services of supermarkets. Journal of Targeting, Measurement and Analysis for Marketing, 7(4), pp. 335-348. ISSN (print) 0967-3237 Kalafatis, Stavros P, East, Robert, Pollard, Mike and Tsogas, Markos H. (1999) Green marketing and Ajzen's theory of planned behaviour : a cross-market examination. Journal of Consumer Marketing, 16(5), pp. 441-460. ISSN (online) 0736-3761 Lomax, Wendy, Sherski, Emma and Todd, Sarah (1999) Assessing the risk of consumer confusion: some practical test results. Journal of Brand Management, 7(2), pp. 119-132. ISSN (print) 1350-231X de Chernatony, Leslie and Dall'Olmo Riley, Francesca (1999) Experts' views about defining services brands and the principles of services branding. Journal of Business Research, 46(2), pp. 181-192. ISSN (print) 0148-2963 |
