Items where Faculty is "Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)"
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East, Robert, Harris, Patricia, Willson, Gill and Lomax, Wendy (1995) Loyalty to supermarkets. The International Review of Retail, Distribution and Consumer Research, 5(1), pp. 99-109. ISSN (print) 0959-3969
Gilpin, Suzanne C. and Kalafatis, Stavros P. (1995) Issues of product standardization in the leisure industry. The Service Industries Journal, 15(2), pp. 186-202. ISSN (print) 0264-2069
Kalafatis, S P and Madden, F J (1995) The effect of discount coupons and gifts on mail survey response rates among high involvement respondents. Market Research Society. Journal of the Market Research Society, 37(2), pp. 171-184. ISSN (print) 0025-3618
Singh-Chand, Surinder, Kalafatis, Stavros and Yeghiazarian, Ara (1995) Artificial intelligence in marketing : a review. Journal of Targeting, Measurement and Analysis for Marketing, 3(3), pp. 200-211. ISSN (print) 0967-3237
Singh-Chand, Surinder, Kalafatis, Stavros and Yeghiazarian, Ara (1995) Artificial intelligence in marketing : a review ‑ part II. Journal of Targeting, Measurement and Analysis for Marketing, 3(4), pp. 329-336. ISSN (print) 0967-3237