Rettie, Ruth, Burchell, Kevin and Barnham, Chris (2014) Social normalisation: using marketing to make green normal. Journal of Consumer Behaviour, 13(1), pp. 9-17. ISSN (print) 1472-0817

Rettie, Ruth, Barnham, Chris and Burchell, Kevin (2011) Social normalisation and consumer behaviour: using marketing to make green normal. (Working Paper) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 19 p. ISBN 9781872058795

Barnham, Chris (2010) Qualis? The qualitative understanding of essence. International Journal of Market Research, 52(6), pp. 757-773. ISSN (print) 1470-7853

Rettie, Ruth and Barnham, Christopher (2009) Making green 'normal': improving the success of sustainability initiatives. In: Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place; 07 - 09 Jul 2009, Leeds, U.K.

Rettie, Ruth, Studley, Matt and Barnham, Chris (2009) CHARM: social norms marketing for energy efficiency. In: First European Conference on Energy Efficiency and Behaviour 2009: Connecting Policy, Theory and Practice; 18-20 Oct 2009, Maastricht, The Netherlands.

Rettie, Ruth and Barnham, Christopher (2009) Improving response to sustainability initiatives: making green 'normal'. In: 38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References?; 26-29 May 2009, Nantes, France.

Barnham, Chris (2008) Instantiation - Reframing brand communication. International Journal of Market Research, 50(2), pp. 203-220. ISSN (print) 1470-7853