Appraisal processes and emotional reactions as determinants of service delivery performance : an attitude theory perspective

Lages, Cristiana R., Piercy, Nigel and Malhotra, Neeru (2014) Appraisal processes and emotional reactions as determinants of service delivery performance : an attitude theory perspective. In: AMA Winter Marketing Educators' Conference 2014 : Engaging Customers; 21- 23 Feb 2014, Orlando, U.S.. (Unpublished)

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