Cognitive UX design : engineering behaviour change

Cham, Karen (2019) Cognitive UX design : engineering behaviour change. In: The BAD (Behaviour & Design) Conference 2019; 20 Jun 2019, London, U.K.. (Unpublished)


Cognitive Computing’ describes a computer system based upon cognitive models to mimic human thought processes. They often include machine learning, deep learning, neural networks, NLP and/or sentiment analysis. Cognitive UXD is designing User Experiences that account for, integrate and co-evolve cognitive states, and the models themselves, in a human-machine singularity. Hear how over the last 8 years, Prof Karen Cham has used Cognitive UXD to nudge neural plasticities e.g. intervene in smoking addiction; engineer critical thinking and provided mental health monitoring. Finally, understand what this method enables for behavioural design in 5G products and services

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