Wright, Len Tiu, Stone, Merlin, Robin, Robin and Aravopoulou, Eleni (2021) Combining big data and marketing research to create customer insight. In: Wright, Len Tiu , Moutinho, Luiz , Stone, Merlin and Bagozzi, Richard P., (eds.) The Routledge companion to marketing research. Abingdon, U.K. : Routledge. pp. 21-37. (Routledge Companions in Business, Management and Accounting) ISBN 9781138682788

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