Business models and marketing research

Parnell, Brett, Stott, Ryan, Stone, Merlin and Aravopoulou, Eleni (2021) Business models and marketing research. In: Wright, Len Tiu , Moutinho, Luiz , Stone, Merlin and Bagozzi, Richard P., (eds.) The Routledge companion to marketing research. Abingdon, U.K. : Routledge. pp. 55-70. (Routledge Companions in Business, Management and Accounting) ISBN 9781138682788

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