Stone, Merlin, Woodcock, Neil, Ekinci, Yuksel, Aravopoulou, Eleni and Parnell, Brett David (2019) SCHEMA : information on marketing and customer engagement performance : reality versus dreams. The Bottom Line, 32(1), pp. 98-116. ISSN (print) 0888-045X
Official URL: https://doi.org/10.1108/BL-02-2019-0065
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