Customer journey : from practice to theory

Harris, Patricia, Pol, Harald and Van Der Veen, Gerrita (2021) Customer journey : from practice to theory. In: Schlegelmilch, Bodo B. and Winer, Russell S., (eds.) The Routledge Companion to Strategic Marketing. Abingdon, U.K. : Routledge. pp. 67-90. (Routledge Companions in Business, Management and Marketing) ISBN 9781138489080

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