Sakellariou, Evy, Karantinou, Kalipso and Goffin, Keith (2019) Customer insights : sensemaking and sensegiving in NPD. In: 26th Innovation and Product Development Management Conference (IPDMC); 09-11 Jun 2019, Leicester, U.K..

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Item Type:	Conference or Workshop Item (Paper)
Event Title:	26th Innovation and Product Development Management Conference (IPDMC)
Organising Body:	European Institute for Advanced Studies in Management
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Kingston Business School Kingston Business School > Department of Strategy, Marketing and Innovation
Date Deposited:	08 Jan 2021 09:27
Last Modified:	06 Sep 2022 15:25
URI:	https://eprints.kingston.ac.uk/id/eprint/47914

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