What if the company's "charity of the year" is an organisation that deals with severe to moderate mental disability? A case study of fundraising problems and possibilities

Bennett, Roger and Vijaygopal, Rohini (2019) What if the company's "charity of the year" is an organisation that deals with severe to moderate mental disability? A case study of fundraising problems and possibilities. Journal of Social Marketing, 9(2), pp. 161-179. ISSN (print) 2042-6763