Developing value propositions for marketing and public information campaigns to promote driverless vehicles to people with disabilities

Bennett, Roger, Vijaygopal, Rohini and Kottasz, Rita (2019) Developing value propositions for marketing and public information campaigns to promote driverless vehicles to people with disabilities. In: 24th International Conference on Corporate and Marketing Communications (CMC 2019) : Storytelling across platforms : Managing corporate and marketing communications from a storytelling perspective; 29 - 30 Apr 2019, Ariel, West Bank, Israel. (In Press)

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