The pricing decision in small firms: complexities and the deprioritising of economic determinants

Curran, James, Jarvis, Robin, Kitching, John and Lightfoot, Geoff (1997) The pricing decision in small firms: complexities and the deprioritising of economic determinants. International Small Business Journal, 15(2), pp. 17-32. ISSN (print) 0266-2426

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