Want to get even? Get angry!

Faherty, Anna (2013) Want to get even? Get angry! Publishing Talk(4), pp. 14-16.


Four years ago the small Finnish mobile games developer Rovio launched a make-or-break product. Pushed to the brink of bankruptcy by spiralling development costs, the company’s latest game simply had to succeed. The result was Angry Birds, a product that has been at the top of the mobile games charts since it first catapulted into our lives. Its success isn’t just down to the creation of a playful and addictive game; Rovio also made some smart business decisions, which anyone wanting to target the digital space can learn from.

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