Criteria to assess brand success

de Chematony, Leslie, Dall'Olmo Riley, Francesca and Harris, Fiona (1998) Criteria to assess brand success. Journal of Marketing Management, 14(7), pp. 765-781. ISSN (print) 0267-257x

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law (until 2017)
Depositing User: Francesca Dall'olmo Riley
Date Deposited: 09 Dec 2009 14:21
Last Modified: 09 Dec 2009 14:21

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