Methodology or "methodolatry"? An evaluation of focus groups and depth interviews

Stokes, David and Bergin, Richard (2006) Methodology or "methodolatry"? An evaluation of focus groups and depth interviews. Qualitative Market Research: An International Journal, 9(1), pp. 26-37. ISSN (print) 1352-2752

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Item Type: Article
Uncontrolled Keywords: market research
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Small Business Research Centre
Depositing User: Anna Englund
Date Deposited: 04 May 2007
Last Modified: 16 Jul 2012 21:54
DOI: https://doi.org/10.1108/13522750610640530
URI: http://eprints.kingston.ac.uk/id/eprint/677

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