Lees-Marshment, Jennifer and Pettitt, Robin (2010) UK political marketing: a question of leadership? In: Lees-Marshment, Jennifer , Rudd, Chris and Stromback, Jesper, (eds.) Global political marketing. London, U.K. : Routledge. pp. 113-127. (Routledge Research in Political Communication) ISBN 9780415427227

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