Body Rap collection Autumn/Winter 1994

McKitterick, John [Designer] (1994) Body Rap collection Autumn/Winter 1994. Fashion collection.

Item Type: Design
Additional Information: Print and Jersey sportswear collection - mens and womenswear. A series of commissions for Body Rap, a British-based fashion company specialising in the Japanese market. Scale of production: mass production - pieces sold in excess of 100,000; collection consists of 40 pieces and 80 textile prints. Market distribution: independent retail outlets and department stores in Japan. McKitterick's role involved: concept design through to development and realisation of first samples in-house at Body Rap in London; predicting and defining key lifestyle/ fashion trends for the season; predicting trends in printed imagery; developing and designing directional printed imagery garment silhouettes and colour palettes; and close liaison with studio design team and facutory based production team to develop directional printed images.
Research Area: Art and design
Faculty, School or Research Centre: Faculty of Art, Design & Architecture (until 2017)
Depositing User: Kim Forbes
Date Deposited: 16 Apr 2009 10:06
Last Modified: 16 Apr 2009 10:06

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