When EVERYTHING STANDS OUT, nothing does : typography, expectations and procedures

Scott, Kate and Jackson, Rebecca (2020) When EVERYTHING STANDS OUT, nothing does : typography, expectations and procedures. In: Piskorska, Agnieszka, (ed.) Relevance theory, figuration and continuity in pragmatics. John Benjamins Publishing. (Figurative Thought and Language) (In Press)

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Abstract

Writers often use typographical features such as capitalization, boldface or underlining to draw attention to particular words or phrases in a written text. In this article we use ideas from the relevance-theoretic pragmatic framework to discuss how use of typographical features may convey meaning and/or produce stylistic or literary effects in written texts. We show how typography, like prosody in spoken language, can be used intentionally to guide a reader’s interpretation. We discuss a range of examples to show how typographical features are interpreted relative to the rest of the text and relative to the cultural norms and expectations associated with a particular language and writing system.

Item Type: Book Section
Research Area: Communication, cultural and media studies
English language and literature
Linguistics
Faculty, School or Research Centre: Faculty of Arts and Social Sciences > School of Arts, Culture and Communication
Related URLs:
Depositing User: Kate Scott
Date Deposited: 29 Nov 2019 13:59
Last Modified: 29 Nov 2019 13:59
URI: http://eprints.kingston.ac.uk/id/eprint/44562

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