Are millennials different from non-millennials in their recommendations?

Chawdhary, Rahul and Dall'olmo Riley, Francesca (2019) Are millennials different from non-millennials in their recommendations? In: Academy of Marketing (AM) Conference 2019 : When you tire of marketing you tire of life; 02 -04 Jul 2019, London, U.K..

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Conference 2019 : When you tire of marketing you tire of life
Organising Body: Academy of Marketing (AM)
Research Area: Business and management studies
Faculty, School or Research Centre: Kingston Business School
Kingston Business School > Department of Strategy, Marketing and Innovation
Depositing User: Rahul Chawdhary
Date Deposited: 15 Jul 2019 09:53
Last Modified: 15 Jul 2019 09:53
URI: http://eprints.kingston.ac.uk/id/eprint/43654

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