Cross-cultural consumer responses to cause-related marketing : theoretical insights and future research

Xue, Melanie and Singh, Jaywant (2019) Cross-cultural consumer responses to cause-related marketing : theoretical insights and future research. In: Leonidou, L.C. , Katsikeas, C.S. , Samiee, S. and Leonidou, C.N., (eds.) Socially-responsible international business : critical issues and the way forward. Cheltenham, U.K. : Edward Elgar. (In Press)

Full text not available from this archive.
Item Type: Book Section
Research Area: Business and management studies
Faculty, School or Research Centre: Kingston Business School
Kingston Business School > Department of Strategy, Marketing and Innovation
Depositing User: Jaywant Singh
Date Deposited: 01 May 2019 10:15
Last Modified: 01 May 2019 10:15
URI: http://eprints.kingston.ac.uk/id/eprint/43196

Actions (Repository Editors)

Item Control Page Item Control Page