The dimensions of polychronicity as drivers of multiple media use : a Multiple Media User Typology (MMU-T)

Robinson, H.R. and Kalafatis, S.P. (2019) The dimensions of polychronicity as drivers of multiple media use : a Multiple Media User Typology (MMU-T). Journal of Advertising Research, ISSN (print) 0021-8499 (In Press)

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Kingston Business School
Kingston Business School > Department of Strategy, Marketing and Innovation
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Depositing User: Anna Englund
Date Deposited: 29 Apr 2019 13:57
Last Modified: 29 Apr 2019 13:57
URI: http://eprints.kingston.ac.uk/id/eprint/43126

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