Tackling global challenges through cause-related marketing : how brands should promote their support to social causes

Crisafulli, Benedetta, Singh, Jaywant and Quamina, La Toya (2019) Tackling global challenges through cause-related marketing : how brands should promote their support to social causes. Admap,

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Kingston Business School > Department of Strategy, Marketing and Innovation
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Depositing User: Jaywant Singh
Date Deposited: 22 May 2019 13:42
Last Modified: 04 Jul 2019 09:01
URI: http://eprints.kingston.ac.uk/id/eprint/43057

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