Developing value propositions for marketing and public information campaigns to promote driverless vehicles to people with disabilities

Bennett, Roger, Vijaygopal, Rohini and Kottasz, Rita (2019) Developing value propositions for marketing and public information campaigns to promote driverless vehicles to people with disabilities. In: 24th International Conference on Corporate and Marketing Communications (CMC 2019) : Storytelling across platforms : Managing corporate and marketing communications from a storytelling perspective; 29 - 30 Apr 2019, Ariel, West Bank, Israel. (In Press)

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Item Type: Conference or Workshop Item (Paper)
Event Title: 24th International Conference on Corporate and Marketing Communications (CMC 2019) : Storytelling across platforms : Managing corporate and marketing communications from a storytelling perspective
Organising Body: Ariel University, School of Communication
Research Area: Business and management studies
Faculty, School or Research Centre: Kingston Business School
Kingston Business School > Department of Strategy, Marketing and Innovation
Depositing User: Emilia Brzozowska-Szczecina
Date Deposited: 18 Apr 2019 17:35
Last Modified: 18 Apr 2019 17:35
URI: http://eprints.kingston.ac.uk/id/eprint/42996

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