Future of manufacturing : Frog Bikes - value chain case study

Do, Hang, Smallbone, David and Blackburn, Robert (2018) Future of manufacturing : Frog Bikes - value chain case study. (Working Paper) European Foundation for the Improvement of Living and Working Conditions (Eurofound).

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The paper presents the case study of Frog Bikes - a typical born global in the UK and its value chain management in the internationalisation process. Drawing on the three interviews with the owner-manager of the born global and its two international partners, the paper analyses the motivation and challenges of born globals in the process of global value chain integration, strategies that undertaken by the born global to overcome barriers and to be sustainable in the market and lesson learned.

Item Type: Monograph (Working Paper)
Research Area: Business and management studies
Faculty, School or Research Centre: Kingston Business School
Kingston Business School > Small Business Research Centre
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Depositing User: Hang Do
Date Deposited: 26 Apr 2019 13:50
Last Modified: 26 Apr 2019 13:50
URI: http://eprints.kingston.ac.uk/id/eprint/42961

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