Market consolidation, market growth, or new market development? Owner, firm, and competitive determinants

Cowling, Marc, Liu, Weixi, Yue, Wei and Do, Hang (2019) Market consolidation, market growth, or new market development? Owner, firm, and competitive determinants. International Review of Entrepreneurship, 17(1), ISSN (print) 2009-2822 (In Press)

Full text available as:
[img] Text
Do-H-42955-AAM.pdf - Accepted Version
Restricted to Repository staff only

Download (215kB)

Abstract

Market entry decisions are complex and involve high sunk costs with uncertain or risky outcomes. In this study we explore how the owner, firm, and competitive pressures shape this decision. Using a large UK data set of SMEs, we find that the preferred form of growth, and growth is not always desired, is expansion in existing markets. Key determinants of the decision to pursue a new market entry strategy are formal education, and large firm based market competition. Further, these decisions are made simultaneously not sequentially. Keywords: market entry, firm growth, owner characteristics, competitiveness

Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Kingston Business School
Kingston Business School > Small Business Research Centre
Related URLs:
Depositing User: Hang Do
Date Deposited: 22 Mar 2019 14:57
Last Modified: 04 Apr 2019 13:12
URI: http://eprints.kingston.ac.uk/id/eprint/42955

Actions (Repository Editors)

Item Control Page Item Control Page