Storytelling workshops : a tool for breakthrough product innovation

Sakellariou, Evy, Goffin, Keith and Mariakaki, Agnes (2018) Storytelling workshops : a tool for breakthrough product innovation. The European Business Review, pp. 26-29. ISSN (print) 1754-5501

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Kingston Business School
Depositing User: Katrina Clifford
Date Deposited: 15 Feb 2019 11:11
Last Modified: 15 Feb 2019 11:11
URI: http://eprints.kingston.ac.uk/id/eprint/42629

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