'Corporate image at stake' : the impact of corporate crises and response strategies on consumer perceptions of brand alliances

Singh, Jaywant, Crisafulli, Benedetta and Quamina, La Toya (2019) 'Corporate image at stake' : the impact of corporate crises and response strategies on consumer perceptions of brand alliances. Journal of Business Research, ISSN (print) 0148-2963 (Epub Ahead of Print)

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Kingston Business School
Depositing User: Jaywant Singh
Date Deposited: 09 Jan 2019 09:00
Last Modified: 29 Jan 2019 10:30
DOI: https://doi.org/10.1016/j.jbusres.2019.01.014
URI: http://eprints.kingston.ac.uk/id/eprint/42552

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