Negative spill over effects in corporate brand alliances in crisis

Quamina, La Toya and Singh, Jaywant (2019) Negative spill over effects in corporate brand alliances in crisis. In: Understanding Complexity, Transforming the Marketplace, AMA Winter Conference; 22 - 24 Feb 2019, Austin, Texas, U.S.. (In Press)

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Item Type: Conference or Workshop Item (Paper)
Event Title: Understanding Complexity, Transforming the Marketplace, AMA Winter Conference
Organising Body: American Marketing Association
Research Area: Business and management studies
Faculty, School or Research Centre: Kingston Business School
Kingston Business School > Department of Strategy, Marketing and Innovation
Depositing User: Jaywant Singh
Date Deposited: 30 Nov 2018 08:59
Last Modified: 30 Nov 2018 08:59
URI: http://eprints.kingston.ac.uk/id/eprint/42417

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