Understanding the giving behaviour of the working poor

Bennett, Roger (2017) Understanding the giving behaviour of the working poor. In: Academy of Marketing (AM) Conference 2017: Freedom Through Marketing: Looking Back, Going Forward; 3-6 Jul 2017, Hull, U.K..

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Item Type: Conference or Workshop Item (Paper)
Event Title: Academy of Marketing (AM) Conference 2017: Freedom Through Marketing: Looking Back, Going Forward
Organising Body: Academy of Marketing
Additional Information: Reworked and published as: Bennett, Roger (2018) Financial charity giving behaviour of the working poor : an empirical investigation. Journal of Marketing Management.
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Katrina Clifford
Date Deposited: 29 Nov 2018 20:23
Last Modified: 29 Nov 2018 20:23
URI: http://eprints.kingston.ac.uk/id/eprint/42414

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