The role of brand equity and crisis type on corporate brand alliances in crises

Singh, Jaywant, Crisafulli, Benedetta, Quamina, La Toya and Kottasz, Rita (2019) The role of brand equity and crisis type on corporate brand alliances in crises. European Management Review, ISSN (print) 1740-4754 (Epub Ahead of Print)

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Kingston Business School
Kingston Business School > Department of Strategy, Marketing and Innovation
Depositing User: Jaywant Singh
Date Deposited: 25 Oct 2018 07:38
Last Modified: 23 Aug 2019 08:28
DOI: https://doi.org/10.1111/emre.12362
URI: http://eprints.kingston.ac.uk/id/eprint/42179

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