Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants

Bennett, Roger (2017) Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants. Journal of Nonprofit & Public Sector Marketing, 29(1), pp. 39-63. ISSN (print) 1049-5142

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Kingston Business School
Kingston Business School > Department of Strategy, Marketing and Innovation
Depositing User: Katrina Clifford
Date Deposited: 21 Dec 2018 14:54
Last Modified: 22 Dec 2018 03:05
DOI: https://doi.org/10.1080/10495142.2017.1293584
URI: http://eprints.kingston.ac.uk/id/eprint/42159

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