Antecedents and consequences of attitude functions for luxury brands: a cross-national examination

Shukla, Paurav, Khalifa, Dina, Peschken, Thomas and Singh, Jaywant (2018) Antecedents and consequences of attitude functions for luxury brands: a cross-national examination. In: American Marketing Association (AMA) 2018 Winter Conference:Integrating Paradigms in a World Where Marketing is Everywhere​; 23-25 Feb 2018, New Orleans, U.S..

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Item Type: Conference or Workshop Item (Paper)
Event Title: American Marketing Association (AMA) 2018 Winter Conference:Integrating Paradigms in a World Where Marketing is Everywhere​
Organising Body: American Marketing Association
Research Area: Business and management studies
Faculty, School or Research Centre: Kingston Business School > Department of Strategy, Marketing and Innovation
Depositing User: Jaywant Singh
Date Deposited: 28 Jun 2018 14:40
Last Modified: 28 Jun 2018 14:47
URI: http://eprints.kingston.ac.uk/id/eprint/41270

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