Strengthening the position of existing offering through decoys

Boatswain, Marvyn and Kalafatis, Stavros (2016) Strengthening the position of existing offering through decoys. In: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics; 19-23 Jul 2016, Paris, France.

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Item Type: Conference or Workshop Item (Paper)
Event Title: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics
Organising Body: Academy of Marketing Science
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Marvyn Boatswain
Date Deposited: 15 Jan 2018 13:11
Last Modified: 15 Jan 2018 13:11
URI: http://eprints.kingston.ac.uk/id/eprint/40488

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