Proscriptive vs. prescriptive health recommendations to drink alcohol within recommended limits : effects on moral norms, reactance, attitudes, intentions, and behaviour change

Pavey, L, Sparks, P and Churchill, S (2018) Proscriptive vs. prescriptive health recommendations to drink alcohol within recommended limits : effects on moral norms, reactance, attitudes, intentions, and behaviour change. Alcohol and Alcoholism, 53(3), pp. 344-349. ISSN (print) 0735-0414

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