The impact of word of mouth on intention to purchase currently used and other brands

East, Robert, Romaniuk, Jenni, Chawdhary, Rahul and Uncles, Mark (2017) The impact of word of mouth on intention to purchase currently used and other brands. International Journal of Market Research, 59(3), pp. 321-334. ISSN (print) 1470-7853

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
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Depositing User: Katrina Clifford
Date Deposited: 12 Jun 2017 14:19
Last Modified: 01 Dec 2018 03:05
URI: http://eprints.kingston.ac.uk/id/eprint/38342

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