Context into text into context : marketing practice into theory ; marketing theory into practice

Smith, Terry, Williams, Tom, Lowe, Sid, Rod, Michael and Hwang, Ki-Soon (2015) Context into text into context : marketing practice into theory ; marketing theory into practice. Marketing Intelligence & Planning, 33(7), pp. 1027-1046. ISSN (print) 0263-4503

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Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Department of Management) (from August 2013)
Depositing User: Katrina Clifford
Date Deposited: 14 Mar 2019 19:22
Last Modified: 14 Mar 2019 19:22
DOI: https://doi.org/10.1108/MIP-05-2014-0091
URI: http://eprints.kingston.ac.uk/id/eprint/37563

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