Smith, Terry, Williams, Tom, Lowe, Sid, Rod, Michael and Hwang, Ki-Soon (2015) Context into text into context : marketing practice into theory ; marketing theory into practice. Marketing Intelligence & Planning, 33(7), pp. 1027-1046. ISSN (print) 0263-4503

Downloads Metadata

Full text available as:

Official URL:	http://dx.doi.org/10.1108/MIP-05-2014-0091
Item Type:	Article
Research Area:	Research Areas > Business and management studies
Faculty, School or Research Centre:	Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Department of Management) (from August 2013)
Date Deposited:	14 Mar 2019 19:22
Last Modified:	06 Oct 2020 15:12
DOI:	https://doi.org/10.1108/MIP-05-2014-0091
URI:	https://eprints.kingston.ac.uk/id/eprint/37563

Actions (Repository Editors)

Item Control Page