Exploring the perceived value of social practice theories for business-to-business marketing managers

Lowe, Sid, Rod, Michel, Kainzbauer, Astrid and Hwang, Ki-Soon (2016) Exploring the perceived value of social practice theories for business-to-business marketing managers. Journal of Organizational Change Management, 29(5), pp. 751-768. ISSN (print) 0953-4814

Full text available as:
[img]
Preview
Text
Hwang-Ki-Soon-37562-AAM.pdf - Accepted Version

Download (434kB) | Preview
Item Type: Article
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Depositing User: Katrina Clifford
Date Deposited: 10 Mar 2017 15:59
Last Modified: 12 Oct 2017 15:19
DOI: https://doi.org/10.1108/JOCM-09-2015-0154
URI: http://eprints.kingston.ac.uk/id/eprint/37562

Actions (Repository Editors)

Item Control Page Item Control Page