Exploring the perceived value of social practice theories for business-to-business marketing managers

Lowe, Sid, Rod, Michel, Kainzbauer, Astrid and Hwang, Ki-Soon (2016) Exploring the perceived value of social practice theories for business-to-business marketing managers. Journal of Organizational Change Management, 29(5), pp. 751-768. ISSN (print) 0953-4814

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