Designing a British national brand

O'Shea, Patrick (2016) Designing a British national brand. In: The Empire Remains Shop; 04 Aug - 06 Nov 2016, London, U.K.. (Unpublished)

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As Britain redefined itself in the aftermath of the Second World War, the British Overseas Airways Corporation (BOAC) occupied a unique position in enabling, through design, the promotion of British products and services where the traditional influence of Empire had retreated. By establishing foreign terminals, using certain aircraft and flying certain (in some case exclusive) routes, BOAC was able to create itself a platform from which to show itself off as a progressive and ‘transnational’ company. Drawing from his extensive research – the very first examination of the role played by BOAC in relation to a British design – Patrick O’Shea discusses a series of case studies illustrating how we may start to see the Corporation as the creators of a very early ‘brand of Britain’.

Item Type: Conference or Workshop Item (Lecture)
Event Title: The Empire Remains Shop
Organising Body: The Empire Remains Shop
Research Area: Architecture and the built environment
Art and design
History of art, architecture and design
Faculty, School or Research Centre: Faculty of Art, Design & Architecture (until 2017) > Modern Interiors Research Centre (MIRC)
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Depositing User: Patrick O'Shea
Date Deposited: 12 Jan 2017 08:57
Last Modified: 12 Jan 2017 08:57

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