Influence of local and foreign visual aesthetics and personality traits on Chinese consumers’ luxury purchase intentions

Shukla, Paurav, Singh, Jaywant and Dall'Olmo Riley, Francesca (2017) Influence of local and foreign visual aesthetics and personality traits on Chinese consumers’ luxury purchase intentions. In: American Marketing Association (AMA) 2017 Winter Conference: Better Marketing for a Better World; 17-19 Feb 2017, Orlando, Florida, U.S..

Actions (Repository Editors)

Item Control Page Item Control Page