How Generation Y adapts technological innovation: a study of nationality, culture and gender differences in social networking users

Filippaios, Fragkiskos and Benson, Vladlena (2016) How Generation Y adapts technological innovation: a study of nationality, culture and gender differences in social networking users. In: 42nd European International Business Academy (EIBA) Annual Conference: Liabilities of Foreignness vs the Value of Diversity: Conflict or Complement?; 2-4 Dec 2016, Vienna, Austira. (In Press)

Full text not available from this archive.

Abstract

Online social networking services (SNS) are confidently through the process of technological innovation from conceptualization to the commercial utilization. Serving as the communication medium of choice for the generation Y, business and commercial uses of SNS are on course to rival their leisure utility. Increasingly, global generation Y is treated as a uniform entity in current literature, while insights into culture and gender specific behaviour on SNS are lacking. This study of over 600 social networking users addresses how professional and leisure use of social networks differs across culture, gender and other demographics. We establish the profile of a professional SNS user and delineate clusters of users by their culture and purpose of social networking adoption. Our study helps bridge the gap in literature on identifying how cultural traits, nationality and gender affect business and leisure use of social networking. Future directions of research on social networking innovation are offered for discussion.

Item Type: Conference or Workshop Item (Paper)
Event Title: 42nd European International Business Academy (EIBA) Annual Conference: Liabilities of Foreignness vs the Value of Diversity: Conflict or Complement?
Organising Body: European International Business Academy
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Accounting, Finance and Informatics) (from August 2013)
Depositing User: Vladlena Benson
Date Deposited: 21 Nov 2016 15:08
Last Modified: 21 Nov 2016 15:08
URI: http://eprints.kingston.ac.uk/id/eprint/36604

Actions (Repository Editors)

Item Control Page Item Control Page