Paradigmapping marketing theory

Lowe, Sid, Carr, Adrian N. and Thomas, Michael (2004) Paradigmapping marketing theory. European Journal of Marketing, 38(9/10), pp. 1057-1064. ISSN (online) 0309-0566

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Item Type: Article
Uncontrolled Keywords: epistemology, marketing theory
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013)
Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Asia Business Research Centre
Depositing User: Anna Englund
Date Deposited: 03 Apr 2007
Last Modified: 20 Jul 2010 08:45

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