Goller, Susanne, Hogg, Annik and Kalafatis, Stavros P. (2002) A new research agenda for business segmentation. European Journal of Marketing, 36(1/2), pp. 252-271. ISSN (online) 0309-0566
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Official URL: http://dx.doi.org/doi:10.1108/03090560210412782
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | market segmentation, modelling |
| Research Area: | Business and management studies |
| Faculty, School or Research Centre: | Faculty of Business and Law (until 2017) Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Entrepreneurship) (until July 2013) |
| Depositing User: | Anna Englund |
| Date Deposited: | 03 Apr 2007 |
| Last Modified: | 25 Sep 2017 09:17 |
| DOI: | https://doi.org/10.1108/03090560210412782 |
| URI: | http://eprints.kingston.ac.uk/id/eprint/357 |
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