Consumer behaviour : applications in marketing

East, Robert, Singh, Jaywant, Malcolm, Wright and Marc, Vanhuele (2017) Consumer behaviour : applications in marketing. 3rd ed. London, U.K. : SAGE Publications Ltd. 368p. ISBN 9781473919495

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Item Type: Book
Research Area: Business and management studies
Faculty, School or Research Centre: Faculty of Business and Law (until 2017)
Faculty of Business and Law (until 2017) > Kingston Business School (Strategy, Marketing and Innovation) (from August 2013)
Depositing User: Jaywant Singh
Date Deposited: 27 Jun 2016 13:18
Last Modified: 13 Jun 2017 08:04

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